Gesdegas

Gesdegas is a company whose main activity is to provide sales services of fuels, store products and car-wash services.

Recommended by LG, Gesdegas comes to us to help them solve a:

Challenge:

Gesdegas wants to increase the competitiveness of independent service stations, using one of its service stations as a laboratory.

Solución:

After studying the fuel business in depth, we worked alongside the client in the:

• Co-creation of the value proposition
• Development of a Pilot at a Service Station
• Design of the commercial architecture
• Packeting a proposal for the market
• National and international go to market

To develop this work we had to orchestrate different companies and people related to market research, technology, architecture, experts in content, training, etc.

Results:

We have created a company owned by Gesdegas and Singular Solving to bring to market a Strategic Transformation Proposal of the service station business model, with the clear objective of maximizing both the customer experience at service stations and their business potential.