Gesdegas is a company whose main activity is to provide sales services of fuels, store products and car-wash services.

Recommended by LG, Gesdegas comes to us to help them solve a:



Gesdegas wants to increase the competitiveness of independent service stations, using one of its service stations as a laboratory.



After studying the fuel business in depth, we worked alongside the client in the:

  • Co-creation of the value proposition
  • Development of a Pilot at a Service Station
  • Design of the commercial architecture
  • Packeting a proposal for the market
  • National and international go to market


To develop this work we had to orchestrate different companies and people related to market research, technology, architecture, experts in content, training, etc.



We have created a company owned by Gesdegas and Singular Solving to bring to market a Strategic Transformation Proposal of the service station business model, with the clear objective of maximizing both the customer experience at service stations and their business potential.