Javier G. Recuenco

When I was twelve or thirteen years old, all I wanted to be in life was a Computer Engineer. In 2003, I had already been CTO at several companies. The only path left for me was to jump from one company to another, each one bigger than the other. Before that, I had worked as a Data Manager, a consultant at a Big Four, Innovation Projects for the European Commission … with technology always the main driver.

And then persontics appeared. And I was riding that horse for 14 years, at Abypersonalize, and I continue to ride it, because it is one of the great disciplines forgotten by mankind. The discipline of being relevant in times that are more and more full of fury and noise.

In fact, what crossed my path was the first of a series of events that attracted me like a moth to a flame: the fascinating disciplines full of unrealized potential. That was really the siren call that I realized I could not ignore.

Then you realize that the advertising industry is knocked out, and you realize that complex problems require people with exceptional talent. Now, that I’m watching is movies based on comics that I read thirty years ago, I have come to understand the meaning of The Avengers, or the Magnificent Seven. There are always challenges that outweigh you as a person, regardless of the size you have become.

And this is where we are at Singular Solving. Transforming industries. Breaking moulds. Looking for misfits with whom to work on scenes that have never seen before. Because that is the world that awaits us, and we must be prepared to never be completely prepared.